888 Launches a division especially for the Balkans (Casino848.com)
Posted on January 4, 2010 by George Roberts for Luckyroom.com
A new division has been launched by 888.com offering a breakthrough revolutionary experience tailored to the Balkans; the new skin powered by Dragonfish comes under the name play848.com and is marketing a brand called casino848 heavily to the Greek Market. The newly launched skin casino848.com operating under the popular 888 group mother company of the 888 Casino is following the logo “Play as you are, wherever you are”. The billboards in the Athenian streets present a heavily tattooed young man with multiple piercing over his face standing still on a billboard. The approach taken by 888.com launching casino848.com is surely a well thought approach as firstly the Greek market would not play at a site not offering their language as a landing page and an option and secondly Greek’s tend to stick with what they know.
The land based advertising campaign which has cost the triple 8 brand several millions is an attempt to familiarize the Greek audience with a particular brand that offers them exactly what they want; a casual casino experience which everybody can experience. Sports Betting companies report that the Greek audience is firstly one of the best in the world and one of the most profitable to the actual betting companies in ratio to their population. Nevrtheless casino848.com has stepped away from betting by offering casino games, blackjack, slot machines, poker and absolutely nothing else. The approach is a clear cut recipe which consist of a tested product, heavy mass media advertising and a tailored audience which seem to be responding very well to the communication tricks played by the gaming giant.
The advertising plan is pretty much clear to anyone that has traveled to Greece lately as out of 10 billboards available across major cities 9 are reserved from casino 848. The billboards which are operated by Master Media which is a Greek company with operations headquarters in Athens is rumored to have cost more than 5 million till this day and it still ongoing. During the recent months 888 through its subsidiary Dragonfish which offers turnkey solutions to new gaming businesses has made a major step ahead and of course a major investment with major strategic deals. The most recent and most respected deal acquired by the group was software powering of the Caesars Casino Online from Harrah’s.
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