Casino 848 Vs Greek State
Posted on December 2, 2010 by John Trevors for Luckyroom.com
The online casino site that managed to change the way names become brands with its outdoor advertising campaign which had dominated the Greek and Balkan market seems to have created trouble to the local land based casinos in Greece as the latter have filed a lawsuit against the holding company of casino848.com for breaching the community laws of the EU with result that the operations of casino848 having a direct loss impact towards the benefits of the Parnes Casino which is located just outside the Greek capital.
Based on the new legal frame casino848.com and Master Media which is the company hosting the giant billboards across Greece are forbidden to place any new advertisements as the site accepts wagers from Greek citizens without authorization from the Greek authorities as advertising internet gambling in Greece is prohibited.
In this context the state ordered the immediate withdrawal of all the ads and denied any future advertising of «Casino848», including rural areas. As for hosting advertising company «Master Media System» the state ordered a fine of 3,000 Euros for each violation of the decision.
The overall reaction towards casino848.com is quite questionable as 2 years ago when the company started advertising in Greece the state was still in a so called good financial situation and more or less blinked their eyes when casino848.com painted the whole country green and white with billboards.
Back then people were saying this company has really made the difference what they have managed to do Is really fit for a case study as the subsidiary of 888 Casino managed to become a brand in Greece in less than 6 months by booming mass media with adverts and radio stations with non stop catchy lines passing on the message that playing casino games is not necessarily a practice that requires you to leave home.
As both the worldwide crisis and the thieving crisis hit the doorstep of the country now the authorities decided to open their eyes and say that having casino848.com on the streets is illegal as at the end of the day there making more off taxation from their land based casinos where with casino848.com Cyprus, Malta and Gibraltar are the ones being benefited. From our perspective its clearly a case in which when something don’t harm us we waive it where when it starts becoming too loud we ban it cause we got show the people that were not sleeping; the whole idea of running a country in Greece relies on one motto and that is why change something if nobody is complaining. The truth is yet to come.
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