Casino 848 Vs Julia Alexandratou
Posted on June 28, 2010 by John Trevors for Luckyroom.com
Marketing executives say that brands heavily exposed to the public during a crisis are brands that will find their way to the top during prosperity; some other say that a financial crisis might be the perfect period for a product to become a brand; We would say that this is what in Greek they call it Απορίας ‘Αξιον (Aporias Axion) which in English translates itself to “A Question Well Asked” and it is the only phrase which is appropriate to describe the marketing strategy of casino848.com which continues its marketing policy of penetrating land based media across Greece with a new marketing campaign featuring popular Greek porn star Julia Alexandratou across each and every billboard available across Greece.
At a time when billboard positions are vacant across a whole country casino848 comes to penetrate its position with marketing strategy that even the most senior advertiser would question. The fact that the Greek economy is going downhill is yesterday’s news and the fact that individuals not to mention families are left with less disposable income after the recent cut measures proposed by the IMF to save the country in a whole is again yesterdays news. So that said how does a company take the decision to advertise nationwide in an economy in which people cant even afford their groceries?
Something does not fit in and that’s the only thing that is well said as either the actual licensee of casino848.com is the owner of the Mass Media Company or either there got too much money to waste as from a rough calculation on an enquiry we made the marketing on these billboards has cost the company around 5 -7 million Euros since the day it started which was approximately 7 months ago. Since then the adverts have not stopped and this continous exposure is starting to make up questions to gaming and gambling related individuals which have caught themselves asking are we doing something wrong here?
It is noteworthy that another two brands have tryied there luck on the same billboards hoping that they would claim a share of this market which seems to be producing fair income but surprisingly they stopped after a month as they surely did realize that this was tuning out to be a very, very expensive hobby and most probably a non effective one which was the reason the show ended quick enough for the new Julia Alexandratou featured ads of casino848.com to find their positions back on top spot once again.
Casino848.com is a white label brand powered by 888’s subsidiary Dragonfish; the online gambling site offers similar games to Casino 888 on a Dragonfish powered interface which offers casino games and poker games with the usual variety of instants offered through Dragonfish powered sites with an exclusion to online bingo games which seem to be less popular in the Balkan counties which are the target market of the particular brand.
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