Casino 848 receives a Facelift
Posted on July 13, 2010 by John Trevors for Luckyroom.com
Your coming to Greece and the first thing you see coming from the airport is a collection of billboards that advertise an Internet casino coming under the name casino848.com. The so-called “Internet Gambling Industry” is a global phenomenon but is it reasonable that the first and last image of Greece you see is that of a country that is so heavily promoting gambling. Well after a whole year of aggressive marketing and promotion mainly through land based marketing channels across the Balkans Casino848 has been updated to its facelift look which has been announced to be ready and is awaiting the full switch later this week.
Players have been exposed to this brand new booming brand coming from the play848.com family of sites through land based advertising which has surely cost the holding company a small fortune in order to find its position to today’s online casino marketplace which is surely not a niche market in any shape or form. The have more or less managed to penetrate the market with their brand which is said to have hurt the land based casino operation of the country very much so as more and more casino players are switching or experimenting with the online form of their favorite form of entertainment. The group has been exposed for more than a year on billboards and ad places across the country with its latest and most innovative ad featuring popular porn star Julia Alexandratou which is the new face of the Israel operated online casino.
The brand has now managed to bridge its heavy advertising budget with a new looking website which although not that appealing in contrast with other more popular casino brands is much more better than the previous design which surely did not make the equation of advertising so heavily add up to a whole.
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