Casino848.com – A Marketing Plan Fit for a College Case Study
Posted on July 20, 2010 by John Trevors for Luckyroom.com
How do you become a brand in less than 365 days? Follow in the footsteps of Casino848.com; a Dragonfish powered brand. A marketing strategy best fir for a College Case Study; we would call it from no one to someone in less than 60 seconds. How? Penetration in Location, Location, Location; for those that have not visited Greece in recent months we will make an effort to best explain the casino848.com phenomenon. The Dragonfish powered site operated by Loper Gate Ltd. a Cypriot Registered company handled by an Israel based crew at Dragonfish had opened its doors on the Internet at the last trimester of 2009 with a penetrating outdoor marketing campaign running on Greek Streets on giant billboards.
The ads promoted a motto saying Play as You Are therefore trying to communicate the message to people that they can now play online casino from their very own home with no effort. These giant ads which were located on literally every billboard across Greece have been in place for more than 9 months now featuring anything from a housewive to a beaten young man that has just got beaten on the street but returns home to play casino online and last and best Greek porn star Julia Alexandratou. The marketing strategy which has cost dearly has therefore managed to communicate the message to people that when you say online casino in Greece you more or less mean Casino848.com. The management of the site is reporting a profit even after more than 4.5 million Euros spent on outdoor advertising and a respectable amount of money spent on online advertising on big financial journals including the popular naftemporiki.gr.
In the past 10 years we have been affiliated with the gaming industry we have never before witnesses a brand coming to success as quickly as casino848.com as never forget that the site has managed to become a brand for itself in less than 1 year and has no commissions to pay as all expenses have been prepaid. Psychologically if you sit down and think about you will realize that as a driver, a pedestrian or even as a simple viewer when you see an ad on the street once you might come by it without paying too much attention; when you see it twice your brain might more or less capture the image of the ad; but what happens when a whole country is speaking about going bankrupt and you see ads of usual products advertised on billboards going down but you still see the same ads of an online casino staying in place and even generating more images?
Well you start thinking that this stuff is something that I should check out when I get back home right? Well as mentioned in a previous article at times of an ongoing crisis and in the case of Greece not any crisis but the most severe crisis in recent modern history a site managing to keep advertising in place has just managed to become the national casino brand when not one penny is being paid to the Greek government which should consider taking a lesson from this and start considering following in a more modern plan of taxation that might even make foreign online companies think about maintaining paper work inland. With a current taxation rate of 40% it is not likely that the Greek government will be seeing one penny from the million of Euros of revenue generated by casino848.
Play848 the mother brand is expected to be pushing its poker brand poker848.com soon and maybe an expansion of an instant game collection under the same umbrella; the road to success is more or less now open for the company as they have managed to put an identity label on their site not to mention that they have managed to establish an ongoing relationship with Greek Media companies which means that more or less whatever product they decide to launch under their umbrella will be a success. What was needed for this success story? A respectable amount of start up capital and a good marketing plan at the best of timing. The best is yet to come.
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