Chili Poker answers to rumors regarding acquisitions
Posted on January 28, 2010 by John Trevors for Luckyroom.com
Following yesterday’s information regarding a possible acquisition of Chili Poker from Titan Poker, CEO of Chili Poker Alexandre Dreyfus has contacted the administration of luckyroom.com to officially deny the information and add up that Chili Poker is on the contrary moving forward with acquiring other brands in contrast to industry rumors stating that it will be possibly acquired by ipoker giant Titan Poker. After the telephone call Mr. Dreyfus has had with our admnistration, for reasons of verification the below email was sent by our administration directly to Chilipoker’s CEO. Our email was followed from a comment on the actual post and an official answer by a verified chilipoker.com email address. The content of the reply from chilipoker.com has not been edited for grammar or syntax mistakes for reasons of validity.
The email sent by luckyroom.com:
Following our telephone conversation earlier today I would like to hear your official view on the rumored merging with larger ipoker skins, your plans for Chili Poker, your views on the shark Vs fish ratio and what strategy you plan to follow in the following year to ensure the security and smooth operation of your skin. Additionally we would like to publish your views regarding the ongoing problems the online poker industry is gowing through and your views regarding what the fate of European facing poker rooms will be. For the sake of this conversation do you think the US market will open in the following year?
Chili Poker CEO’s official answer (the content has not been edited for grammar mistakes to ensure the vailidity of the inforamtion disclosed)
Thanks for this email. As i told you on the phone, I confirmed you that there a “no discussion or thoughts to merge or being bought by any poker-room”. The real discussion we have is that Chilipoker is considering to buy some ipoker rooms. Chilipoker which is existing since 3 years now, with more than 130,000 registered players and a very transparent team of 35 people, based in Malta, is very focused and oriented on mainstream marketing. We are not considering ourself as a skin, but as an operator and a brand. We sponsor the WPT in Marrakech for the next 3 years. We are sponsoring the new airline between Paris and Las Vegas. We have done some TV shows, DVD (Hungary), we sponsor for several hundred of thousands of dollars Liz Lieu, etc … A skin is a small company focus to acquire customers only online, without a brand and doing pricewar. We don’t!
There is no plan to unveiled about the security and smooth operations, Since the beginning we have very strong relations with Playtech, considered for them as a strategic partner. We have set, for now, 2 big deals: an exclusive partnership in France, where we have acess to 4.3 millions household of Free.fr (600,000 unique daily visitors) and soon-to-be mobile operator. In Ireland we have set-up a joint venture with Setanta, one of the biggest premium channel (600,000 homes) with almost 1million viewers. It’s the first time that a company of our size is doing success B2B deals but promotiong Chilipoker. Usually, its a B2B software solution, but we don’t provide only the sofwate (playtech) but as well our brand.
Concerning the fish vs shark ratio, “I think that all iPoker licensees (direct or indirect) are agree to have better rules for the network to help to have a looser (less tight) network, in order to have more fishes. This eco-system will bring good players, but not anymore based on rake-back offer, but on the quality of the network. Moreover, we still thinking that this ratio is not perfect and doesn’t fit to all DNA of poker websites. But a least, we agree on the aim and the goals, so all poker-rooms have to work together”. Concerning the US market, i dont have any point of view except the fact that Chilipoker will be present when it will be possible.
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