Heads Up Entertainment to License the Canadian Poker Tour
Posted on March 16, 2010 by John Trevors for Luckyroom.com
US public company Heads Up Entertainment trading under the symbol HDUP is rumoured to be in negotiations with one of the leading online poker rooms in an attempt to co brand the Canadian Poker Tour and advertise its presence online. Industry information reveal that the most appropriate candidate for the position might be pokerstars.com due to its high volume of experience in the area of poker tours and due to the worldwide recognition it has gained with hosting of the rest of the poker tours it currently sponsors. As Canada is growing in terms of online gaming oriented population a successful boost of a Canadian Tour is anticipated to boost the HDUP stock sky high and the sponsors Canadian audience which currently holds the 3rd position as largest online gaming audience of the globe.
Kelly Kellner, Chief Executive Officer of HeadsUp Entertainment commented, “Over the next 12 months, we will manage more than 550 casino-based events in Canada, Costa Rica the Dominican Republic and our Poker Super Cruise, which will attract some of the best poker players in North America. As a result of our relationships with the casinos, some of them exclusive, the online poker companies are realizing that our market reach allows them to market their platforms to players in North America.”
The details of the online poker room behind the sponsorship has not yet been revealed as the brand wishes to keep things under the radar at this current point in time. HeadsUp Entertainment International Inc. is a global media and entertainment company engaged in the creation of branded entertainment through the development, production and marketing of televised programming based on poker and other entertainment themes.
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