Ladbrokes Privacy Breach Customer Database offered for Sale
Posted on January 25, 2010 by John Trevors for Luckyroom.com
Ladbrokes has been put under heat after accusations that approximately 10,000 of Ladbrokes customers details were up for sale to popular UK facing newspaper the Daily Mail; The popular and respected newspaper seems to have alerted the UK based gaming giant that part of their database was offered for sale; The data included addresses, phone numbers account numbers and email addresses but not banking details.
The Mail reports that the database was offered for sale by an Australian individual who claimed he worked for Ladbrokes in the past. The newspaper proceeded with attempting to get more information from the seller for obvious reasons leading investigations to a company said to be running under the name DSS Enterprises run by a Sri Lanka native and Internet expert which has provided Ladbrokes with his analytical knowledge and services in the past; The Sri Lanka born gentleman answered that if the act does not have his fingerprints on it and if direct association is not found to connect him with this criminal act its not him;
Ciaran O’Brien, head of PR at Ladbrokes, said: “We have been informed that a person connected to our organisation has offered certain details from a customer database to The Mail on Sunday. “This is a criminal act and we are working with the police, the ICO and the newspaper to identify and apprehend the culprit. “We are in the process of contacting customers to apologise for this breach in security and to reassure them that everything is being done to protect their personal information. “Importantly, we do not believe that customer accounts or banking data can be accessed.”
Incidents like this are damaging the online gaming industry and are causing reluctance to players to enjoy online gaming with no fear of privacy breach; Ladbrokes is a very well respected brand and incidents like this are totally unacceptable from any stock listed company. We would like to applaud the Daily Mail for their serious approach, their efforts and morale in handling this issue and protecting Ladbrokes from further problems. It is noteworthy to say that at the Ladbrokes corporate website an announcement has been made notifying the public about this incident with a request for information by any individual that might be in position to provide that in order to help police investigations.
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