PokerStars VIP (Rakeback Equvalent) Adds Additional Value this July

The PokerStars VIP Program, Loyalty Program or PokerStars Rakeback equivalent program adds additional value this month as the worlds largest online poker room has announced the Micromania promotion which will be catering to mainly rookies and introduction level online poker players while at the same time allowing 50% additional of VIP rewards which will be topping up the existing VIP structure. Good timing we would say as the 2010 WSOP has done poker a great advertising plan which the card rooms ranking highly on major search engines being able to take advantage of the new blood in the best of ways as more and more rookies will be searching to explore online poker and start practicing to become the next WSOP featured persona.

Its worth mentioning that rival poker rooms online have recently cut off rakeback players as simply said offering rakeback on top of sign up bonus was just proving to be a non efficient business therefore leading to the decision to cut off players with accounts offering rakeback payments; we would say that pokerstars.com has once again stood on to their position widely with the usual policy which simply clarifies to rivals a strategy saying “once your done with your experiments and left broke; we’ll step in and get the job done”; wise?

Well yes as being the worlds largest online poker room is a title that does not come for free and pokerstars.com has surely played its own cards correctly as It has replayed the same strategy twice when it use to give maximum 100% sign up bonus for deposits up to $50 when other rooms where tossing out 200% up to €1000 plus 30% rakeback on top of that and after everybody else was left breathless and penniless the popular card room stepped in and said as from today we give players 100% up to $600; so how’s that?

Simply said competition attempted to fool themselves by faking the numbers by offering more than they could really afford and forcing skin or white label owners to sustain the losses that resulted from a non efficient and non effective marketing strategy. In poker and generally in online gaming businesses the trick is not getting players in its keeping them in by having something to offer them and in this case it’s mathematically clear that when you pay the player all that money to get him in your realistically left with no liquidity to keep the tables busy by running attractive promotions attractive tournaments or being able to reward the players that will keep your site alive; meaning that sooner or later you’ll be left with a dead network and a lot of expensively paid acquisitions. Wise? Well I wouldn’t really say so.

The bottom line is that with the UIGEA still in act and candidate threat for the position of the world’s largest card room partypoker.com out of the competition zone for now pokerstars.com is still enjoying the luxury of the valuable time to gain liquidity and seal its position as market leader as its only serious rival in the booming US market is Full Tilt Poker and maybe UB.com therefore allowing the card room to make poker promotions as attractive as the Micromania PokerStars Promotion which will be running this July.

All said pokerstars.com is today offering players not only 12 times the old bonus but even more a revised rakeback equivalent program which makes rakeback look meaningless; timing might be a contributing factor but the marketing strategy followed by pokerstars.com can be very much fit for a good practice case study. Important note* The PokerStars VIP Program can be enjoyed by both new and existing players where the new sign up bonus which is applicable with use of the PokerStars Bonus Code and the PokerStars Marketing Code is only available for players that do not have an account at pokerstars.som. New players have the luxury to enjoy both the sign up bonus and the rewards that come with the PokerStars Rakeback equivalent.

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