It is worth mentioning that this is the second time the two gaming giants move in to discussion for a deal with the former being in 2006 when Labrokes again was in serious talks to acquire 888 but when the deal was blown out with the appearance of the UIGEA.

At the same time UK based Sunday Telegraph reported that the initial offer from Ladbrokes was an approximate of 70 pence per share adding up to 240 million GBP as 888 is said to have 345,429,509 ordinary shares of 0.5 pence each in issue.

At the same time industry rumours confirm that both European facing bwin.com and Sporting Bet have both expressed their willingness to buy the triple 8 firm. However industry voices confirm that if a possible acquisition might come through it will most likely come from the Ladbrokes front as the new administration of the UK facing betting giant which currently focuses mainly on its land based betting establishments I eager to make a strong appearance and comeback to the web.

Really what better way would there be to begin the New Year then with a fabulous amount of money you’ve won. This jackpot game will be played on January 1st and will be a 75 ball bingo game, so be ready to play and hopefully win! Not only that but there are tons of other promotions as well going on. Oh yeah the tickets for this big game can be bought right now you will need to at least buy 5 of them and the cost is 1 pound each.

Check out the Advent Calendar on a daily basis at 888 Ladies too and see what you may win. Or go into that Tinsel Tuesday room and be able to win vouchers on the following days that are worth 200 pounds, those days left are the 14th and the 21st. Plus even more vouchers are to be found in other rooms like Festive Friday, Wicked Wednesday, and Santa’s Sunday. Those tickets to those games will only be 25 p each a great deal.

Go into Magical Monday and have a shot at great prizes, like TVs or iPads and more. Cards to that room are only 50 p each as well. Laptops can be found in Twinkle Thursday and again cost of cards will be 50 p each. Head over to Snowy Saturday and you’ll find some fabulous Flat screen TVs up for grabs at ticket prices of only 50 p each again.

Also be sure to check out that 5000 pound shopping spree you may be able to win on Friday December 24th at 8:30 pm, this game will be played in that Xmas Eve room. Tickets are up for grabs right now at 1 pound each!

Προφανώς και η εταιρεία περιμένει επιστροφή από την πολλών εκατομμυρίων διαφημιστική της καμπάνια αλλά όπως και να έχει οι εταιρείες διαφήμισης θα πρέπει να είναι ιδιαίτερα ευγνώμονες λόγω της οικονομικής κρίσης της χώρας.
Είναι ειρωνικό, αλλά η συνεχιζόμενη και μάλιστα με την ίδια ένταση επιθετική διαφημιστική καμπάνια μας οδηγεί στο συμπέρασμα ότι οι Έλληνες αγαπούν τα τυχερά παιχνίδια. Την στιγμή που η ίδια χώρα βρίσκεται υπό το καθεστώς του ΔΝΤ και ο ΦΠΑ έχει εκτοξευτεί στο επίπεδο του 23% με τον μέσο βασικό μισθό να ανέρχεται στα 700 Ευρώ μάλλον θα πρέπει να βρούμε απάντηση στο εύλογο ερώτημα από που αντλείται το επιπλέον εισόδημα διαθέσιμο για διασκέδαση στα τυχερά διαδικτυακά παιχνίδια.
Το site του Casino848.com έχει επιδοθεί σε αυτήν την εξαιρετικά επιθετική διαφήμιση για περισσότερο από 1 χρόνο στην Ελλάδα που αποτελεί την πρωταρχική αγορά αυτήν τη στιγμή. Η νέα προσφορά αναμένεται να προσελκύσει ακόμη και όσους δεν έχουν επισκεφτεί ακόμη το casino848.com καθώς η προσφορά του μπόνους χωρίς υποχρέωση κατάθεσης απλά είναι ακατανίκητη.
Είπαμε σε προηγούμενο άρθρο ότι η στρατηγική marketing που ακολουθεί το casino848.com μοιάζει με θεωρητική μελέτη ενός επιχειρησιακού μοντέλου ενός φοιτητή πανεπιστημίου αλλά από ότι φαίνεται τα αποτελέσματα είναι τα αναμενόμενα αφού δεν υπάρχει ένδειξη παύσης είτε της διαφημιστικής καμπάνιας είτε των προσφορών προς το ελληνικό κοινό. Ίδωμεν!

As August is a holiday month for the Greeks we anticipate the operations department of casino848 to move extremely heavily in the beginning of next month in order to make the very most of their multimillion outdoor media marketing campaign which the holding company should be very grateful for as this kind of business at such rough times the Greek economy is facing must be very much appreciated we would say.

It’s ironic but it does draw a conclusion for itself and it does come to seal the fact the Greeks love their gambling doesn’t it? With a whole country under the rule of the IMF and the VAT level reaching 23% added up with base salary not going over 700 Euro its rather fair questioning were people come up with disposable income for online gaming entertainment; isn’t it?

The site has been heavily advertising in outdoor media for more than 1 year in Greece which is its primary market of interest; so the new offer is anticipated to trigger even those who have not yet visited casino848.com as now the free trial money allows no excuses. We have said in a previous post that the marketing strategy followed by casino848.com is fit for a graduate case study but it just seems to get better and better as each and every new offering this Greek targeting casino has announced seems to be a contributing factor sealing its future success. The truth is yet to come.

European facing betting giant Ladbrokes was one of the first to strike back with the breaking news as headlines announce an agreement coming up. The big scale escape from the online gaming industry came from Paypal years ago when its mother company ebay was accused to be providing good ground for money laundering through online gaming establishments which used its service to transfer money to offshore banking facilities.

European facing betting giant Ladbrokes together with the Virgin associated brands were the two first two have come to an agreement with the popular ebay owned electronic wallet last week. Since its large escape from the online gaming industry Paypal remained affiliated with very few online gaming establishments including 888 which has and still does offer Paypal as a depositing and withdrawing options across its network. PayPal was established in 1999, and is the most widely used online payment company in the world, with annual revenue well in excess of $2 billion.

It seems that another new bingo website pops up every other day as the particular industry is keeping major gaming operators alive and breaking up the loss they are facing from other gaming products they might be offering like poker or casino as in contrast to poker or casino the difference here is that revenue adds up from 5p or 5c tickets each time which basically means that players last longer and the catch comes slowly but it surely does come surely. It is more or less obvious that this industry is booming as simply going on to facebook and searching online bingo will solve the dilemma as the 2/3 of the population of India is trying to put a finger in the pie by getting a click and eve more a deposit which will keep them going advertising this product that they have been promised to be their life changer.

The bingo industry together with all the keywords that add up to its existence including bingo, bingo online, no deposit bingo, free bingo, play bingo and all the following are just being populated by new members every day as a new site seems to be appearing day after day therefore covering all the related topics and possible searches that can come with it altogether; for affiliates and webmasters internet casinos is last years news as bingo is the new kid on the block and there’s still juice in the industry as besides a few big portals that have been around for quite a few years everybody else is relatively new so everybody has fair chance of piece from this mid age cooked pie.

When internet poker started to become popular in the early 2000 webmasters that were in the industry at the time can remember the craze and the immense amounts of money spent by sites to be advertised with the dream that this was their oasis towards the American Dream; now what they hadn’t taken into consideration was that the bubble would some day end and all the money spent on advertising would same day vanish as new sites were giving players more and more and more while sites that have managed to seal their existence till this day gave players a silly $50 bonus; now for those not long enough in the online gaming industry it would be interesting to mention that until recently pokerstars.com which today hold the title of the worlds largest online poker room gave players $50 in bonus where competition gave them $600 so in simple terms they gave the players no incentive at all; now what they did is seal their existence and sat back watching sites toss money out in bonuses and advertising just simply waiting for them to run short in cash flow and step in to steal the show as they did last year when they just simply put all 20 fingers in the pie stating we own poker online; if your interested in this industry its too late; sorry.

Now back to bingo; My question is how can an industry that targets only 4 countries on the whole globe be so profitable how can an industry that targets a specific age group be so popular and even more what happens in 10 years when the 50 year old generation will all know to use a PC? Well lately online gaming giant 888 had reported that the only product of its offerings that is experiencing a steady growth is its bingo games which are hosted at UK popular 888Ladies and 888 bingo which is hosted under the main domain name of the 888 brand; that must mean something. Well with more than 300 online bingo operators online and more than 1000 sites targeting online bingo players the least we an say is that the best is yet to come as we do expect to see a number of operators merging and a number of popular domains or brands being bought out by stronger operators that might have the ability to cater bigger jackpots or bigger volumes of players due to compounded player pools. We just get the feeling that unbelievable bonuses, operators still accepting US players and tossing away cars to bingo players will just be a repetition of Boss Media and ipoker sites which have stepped back in the industry as the sport just became too expensive for them to host.

This topic can be attacked from so many angles making it just impossible to start from somewhere and end somewhere. To conclude we do think that this bingo madness will end at some stage as its just becoming impossible and unreal.

The rebranding, the face lift and all the latest efforts put in from 888 seem to be not contributing to the overall rise of the brand as obvious poor effort which has been put in the new site designs and the marketing of creatives is eventually presenting its backfire on the overall health of the brand due to incapability to match with increasing fearful competition coming from RTG and Playtech powered online casinos and the threat coming to its poker segment from US facing poker giants Full Tilt Poker and PokerStars which are running in full throttle in terms of marketing both online and offline.

The traditional methods of advertising and the strong brand recognition are eventually fading out and results are reflecting in the accounting during the first quarter of this difficult year as the once well exposed 888 brands are nowhere to be found across portals and online gaming directories with webmasters complaining about poor creatives and offers that are not well articulated to players.
Additionally although respected online financial journals are stating that the drop in 888’s figures does not correlate with the Greek mid life crisis we would say that the huge betting Greek audience is recording an overall drop in betting activities as disposable income is more or less not available adding up to the many Greek targeted betting and casino brands heavily marketed in Greece.

It is obvious that a respectable amount of expenses have been made to redesign and rebrand the gaming products under the 888 wing but it is sad to say that wrong decisions have been made as the new sites are less attractive than the previous older designs and the available creatives for the new redesigned betting brand and bingo brand are at the least poor which clearly show a lack of correct budget disposal and a clear misdirection towards a cost effective plan.

It is well mentioned that management of 888 has reported that it feels that the significant problem recorded in its poker product is not unique as they fell there is a general problem across the border for European facing online poker rooms; a statement which we would say is invalid as the main problem reported across European facing online poker rooms was one posted by poker skins or white labels due to the strict policies set by Playtech (ipoker) and Boss Media towards site owners and not a problem of liquidity or poor player numbers from by hosting networks as overall figures in combined traffic and player volume have presented an incline.

Poker Heaven which is directly related to Poker Channel is currently now regarded as one of the most widely recognized online poker rooms in Europe as the current year is projected to generate revenues of £ 11.3 million and earnings exceeding £ 1.5 million. It is noteworthy that sources indicate that Poker Channel is expected to yield profits of £349,000 to a total turnover reaching £1.5 million. A wide range of companies is rumored as potential buyers including US facing online poker Full Tilt Poker, Gibraltar based 888 Holdings and European facing PartyGaming. Bidders also includ major television networks and some more traditional gambling companies including Ladbrokes and Paddy Power.

It is worth mentioning that the Iginite Bingo interface and back office has been commented to be extremely user friendly and very much easy to use in contrast to uffiliates which might possibly mean a step ahead for 888ladies and 888 bingo due to the fact that online bingo webmasters are usually an entirely different group from regular poker or casino webmasters as they are in their majority more inexperienced. The joint venture is anticipated to help both Costa Bingo and both 888 bingo brands gain even more popularity and more exposure in a deal which is commented to be a win – win agreement.